About BlackSwan Agency
We’re a creative marketing agency based in Wales. We help businesses work out what to say, where to show up and how to turn good ideas into marketing that supports their goals.
Let’s get to know
your business.
Before we recommend a campaign or a channel, we want to understand your business. What do your customers value, what are you trying to change and where is your marketing getting stuck?
We bring commercial experience, marketing know-how and creative direction to those conversations. Then we use research and technology to help shape the plan, develop the work and decide what to do next.
Let’s talk about your brandMeet the team
What would you like
to know?
A few answers about what we do and how we work.
What does Black Swan Agency do?
Black Swan Agency is a creative marketing agency based in Wales. We help businesses understand how customers find them, communicate what makes them worth choosing and plan marketing around their goals. Our services cover Visibility, Influence and Growth.
Where is Black Swan Agency based?
Our HQ is at Merlin House, Newport, NP18 2HJ, in Wales. You can get in touch through our contact page to talk about your business and the help you’re looking for.
What are Visibility, Influence and Growth?
Visibility helps you understand and improve how people find your brand through AI-powered and traditional search. Influence builds authority and trust through content, digital PR, thought leadership and storytelling. Growth brings marketing strategy, websites and campaigns together around your business goals. You can explore one area or connect them where it makes sense.
Can you help my business appear in AI search answers?
Our Visibility work helps you understand how your brand appears in AI-generated answers and traditional search, how you compare with competitors and where opportunities lie. We use that insight to recommend clearer content and a stronger online presence. No agency can guarantee that an AI tool will recommend your business or that a search engine will give you a particular ranking.
What do SEO, AEO and GEO mean for my business?
Search engine optimisation (SEO) helps people find your website through search engines. Answer engine optimisation (AEO) focuses on making information useful for direct answers, while generative engine optimisation (GEO) considers how your brand is understood and represented in AI-generated responses. These overlap: clear, helpful information and credible evidence about your business matter across all three. The goal is to help the right people find and understand what makes you worth choosing.
How do you use AI in your marketing work?
We use AI-powered tools to investigate how a business appears online, compare competitors and explore ideas. Our team uses that research alongside commercial experience and creative thinking to decide what to recommend and how to put it into practice.
How do I start working with Black Swan Agency?
Start with a conversation about your business, your ambitions and what needs to change. We’ll explore where the right insight, strategy or creative work could make a difference before recommending a direction. If you’re still finding your bearings, our Visibility Check offers an indicative assessment based on your answers; it is not a live website audit or a measurement of actual AI recommendations.
Have a question of your own? Talk to our team or try the Visibility Check.